CHARACTER IMAGE AS AN OBJECT OF LINGUISTIC CHARACTERISTICS

Abstract

Traditionally, a conversation about a linguistic personality begins with an analysis of the concept of "character image", since culture is created by a person, who is a person, within which he (a person) demonstrates his social side and acts as a subject of socio-cultural life [1]. The concept of “character image” is of interest to various sciences due to the fact that it is so vast, and many disciplines will find characteristics suitable for study in it. The purpose of the article is to reveal the concepts of " character image" and "linguistic personality", as well as describe key approaches to the study of linguistic personality.