ANALYSIS OF THE CRM-SYSTEM IN THE MANAGEMENT OF PHARMACEUTICAL ENTERPRISES OPERATING IN UZBEKISTAN

Madatova Nazira Abdugaffarovna; Sagieva Nargiza Yusupovna

ANALYSIS OF THE CRM-SYSTEM IN THE MANAGEMENT OF PHARMACEUTICAL ENTERPRISES OPERATING IN UZBEKISTAN

Authors

Madatova Nazira Abdugaffarovna Sagieva Nargiza Yusupovna Tashkent Pharmaceutical Institute
Sagieva Nargiza Yusupovna Tashkent Pharmaceutical Institute

Keywords:

system, customer, enterprise, management

Abstract

In our research, the study analyzed the results obtained through the introduction of the CRM system in the management of the marketing department of the pharmaceutical company "Shayana Farm" LLC operating in the Republic of Uzbekistan. The pharmaceutical company Shayana Farm LLC, which is the object of our research, in 2016 introduced the Quadrasoft CRM system in the management of the marketing department of the company. Over time, through this system, the company has increased not only sales, but also product range and scope of work. It was studied that the introduction of the CRM system in the management of pharmaceutical enterprises has helped to increase the efficiency of the production and sales system, increase the competitiveness of the enterprise and develop customer relations.

Downloads

Published

2022-04-14

How to Cite

Madatova Nazira Abdugaffarovna, & Sagieva Nargiza Yusupovna. (2022). ANALYSIS OF THE CRM-SYSTEM IN THE MANAGEMENT OF PHARMACEUTICAL ENTERPRISES OPERATING IN UZBEKISTAN. E Conference Zone, 15–17. Retrieved from http://econferencezone.org/index.php/ecz/article/view/379