DEVELOPMENT OF STRATEGIC MARKETING ACTIVITY IN EXTERNAL ECONOMIC ACTIVITY OF ENTERPRISES
Keywords:
marketing strategy, competition, modern marketing, service industryAbstract
In the concept of marketing, services are broadly defined as activities.The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decisionmaking, and strategic management.
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Published
2022-10-11
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Articles
How to Cite
DEVELOPMENT OF STRATEGIC MARKETING ACTIVITY IN EXTERNAL ECONOMIC ACTIVITY OF ENTERPRISES. (2022). E Conference Zone, 30-34. https://econferencezone.org/index.php/ecz/article/view/1590