TRANSFORMING RURAL LANDSCAPES: AGRITOURISM AS A CATALYST FOR INCOME GENERATION AND ENTREPRENEURSHIP

Abstract

This study explores the emergence of agritourism as a pivotal form of income generation and entrepreneurial endeavour within rural areas. It investigates the fusion of agriculture and tourism, delineating how agritourism diversifies income streams by leveraging agricultural resources and rural culture to attract tourists seeking authentic experiences. The analysis highlights how this synergy not only generates income for local communities but also fosters cultural exchange, promotes local traditions, and stimulates economic growth. The study delves into the multifaceted impact of agritourism on rural economies, emphasizing its role as a transformative force in income generation and entrepreneurship.