ENTERING THE TARGET MARKET USING MARKETING STRATEGIES IN INDUSTRIAL ENTERPRISES

Abstract

This article examines the penetration of the target market through the application of marketing strategies in industrial enterprises. The thesis analyzes what marketing strategies and techniques are used by industrial enterprises to increase their competitiveness in the market. The author focuses on the main directions, effective communication methods, market research and innovative solutions in the development of marketing strategies of enterprises. The thesis gives successful examples of industrial enterprises entering the target market and presents practical recommendations. This study helps to increase the importance of strategic planning and marketing for industrial enterprises.