THE ROLE OF CULTURE IN VERBAL AND NON-VERBAL COMMUNICATION

Abstract

As we all know, communication is the process of exchanging information through the use of a code. Words, non-words, and certain symbols are also included. Despite its goal of affecting humans' cognition in a communication process, codes do not always have the same meaning. Words with similar meanings might have different connotations depending on how they are used in a certain situation. Furthermore, the sender's and receiver's backgrounds have an impact on how a communication is interpreted. This involves the study of culture in a communicative context, when culture has a far higher impact on the perception process than feeling. This article is aimed at the role of culture cultural specificitiesin verbal and non-verbal communicative process.